Atlas is a brand of disinfectant baby wipes

I decided to create a design out of this planet

I embarked on this project with the vision of creating a truly unique design. I'm excited to share this journey with you. Atlas is a baby wipes company that provides disinfectant solutions for newborns and toddlers. It uses only quality, 100% organic ingredients that are important for baby skin. This project aimed to enhance the company's overall branding to increase user engagement and conversions.

After careful research, I chose the brand name Atlas, which means "one who carries a heavy burden." I defined this heavy burden as the responsibility of eliminating germs to protect babies from them. Then, I created the brand's main character as a space cat. I aimed to create an organic, childlike, and authentic visual identity. The logo and typography draw inspiration from a space theme, cartoons, and children's books, while the illustration style is playful, simple, and uncomplicated. My goal was to deliver a brand identity, packaging, and materials that feel fresh and clean.

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