Gracera Website
In short
Website for fashion brand empowering women from all cultures and backgrounds.
Client
Gracera LLC
Services
UX/UI Design
Branding
Shopify Development
Completed
May 2025
Website for fashion brand empowering women from all cultures and backgrounds.
Gracera LLC
UX/UI Design
Branding
Shopify Development
May 2025
A fashion e-commerce experience designed for women over 40, focused on inclusivity, confidence, and ease of use. From branding to interface design,
I created a tailored journey that celebrates style without compromise.
UX/UI Designer
4 months
- Conducted competitive analysis of major fashion e-commerce platforms.
- Designed mobile and desktop product listing, detail, and checkout flows.
- Developed a filtering and sorting system optimized for oversized inclusive shopping.
- Created a cohesive visual language aligned with the target audience.
- Structured the layout for conversion and ease of navigation.
This project marked a meaningful exploration into creating a fashion experience that truly resonates with women over 40—celebrating confidence, comfort, and style without compromise. Through user research, brand positioning, and end-to-end interface design, I crafted a digital shopping journey that feels modern, inclusive, and empowering.
While the visual direction and user flows are complete, the project is currently being developed and tested. The following steps involve usability testing, gathering feedback from real users, and refining the design based on insights to ensure the experience meets user needs and business goals.
This process deepened my understanding of designing for emotional connection and underscored the value of thoughtful, age-inclusive design. It also strengthened my ability to balance clarity with visual sophistication—an approach I'll carry forward into future product challenges.
2019-2020
CALARTS
2022-Present
Freelance Designer
